I Heart Runways

I < 3 runways. The end.


(C) Credit: loftlifemag.com

I fell in love with runway at the former Apartment 3 Boutique and Productions in Downtown Los Angeles. This is where I accessed runway for the first time when I interned and used myspace to promote (and proud of it)! We produced monthly in-house fashion shows featuring emerging designers. To top off, you could also find a vintage collection. Winning.

I especially love that more and more runways in non-New York City and Los Angeles cities are positioning themselves as avenues for emerging designers. In this article on CNN, “Why the other Fashion Weeks Matter,” it highlights fashion weeks popping up in cities like Charleston, Nashville, and in our very own San Diego.

It’s not New York or Los Angeles ,but instead, its own unique niche. The great thing about these shows is that they are making runway accessible. Years ago getting a sneak peak of runaway was lucrative, and now I can watch it on my very own laptop. For example H&M’s first-ever runway show at Paris Fashion Week for their Autumn/Winter 2013 collection, and J.Mendel’s Fall 2013 Collection – beautiful productions and fashion. I’m not the only one accessing runway in this way though – it is becoming more and more common with runway crowds because of cost efficiency. (Not to mention you can wear Uggs and a surf fleece in the comfort of your home while doing this).

Runways are fascinating. I consider them large installation works incorporating other elements of art. Essentially, they are a tent for layers and layers of the arts in the form of fabric, clothes, lights, music, models, movement, the vision of a collection, the ambiance of a production and, depending on the runway, a getaway to another universe. Marc Jacobs is the first who comes to mind – known for putting on theatrical spectacles in transforming the runway experiences. This is his Fall 2012 show, reminiscent of Dr. Seuss’ How the Grinch Stole Christmas with a Marc Jacobs twist.

Marc Jacobs - Runway - Fall 2012 Mercedes-Benz Fashion Week

(C) Credit: Andy Kropa/Getty Images

Chanel,not too long ago, created an Shakespeare-inspired masterpiece, A Midsummer Night’s Dream, 2013 haute couture Spring/Summer collection. Accompanying the collection was forest scenery for their presentation (a bit of late eighteenth century German Romanticism, Bauhaus and a dash of Charles Dickens’ from Great Expectations)


(C) Credit: nickverrreos.blogspot.com/


(C) Credit: graziadaily.co.uk

Runways come in many shapes and sizes – this one is a scene at Alexandre Herchcovitch’s Spring/Summer 2012 show at São Paulo Fashion Week. A different layout – much more up close and personal with the audience while using lots of primary colored lights.


(C) Credit: NowFashion

Night Clubs are Living Runways. Last Friday at the WHotel San Diego Rooftop Lounge, there it was – a runway. In a previous post, I wrote about how clubs are like runaways of real girls wearing their best and are some of the trendiest and stylish pieces I’d come across.

The event, Champagne, Cupcakes, and Fashion, in collaboration with Classy Chick Clothing featured Los Angeles designer Brdly Apparel and a showing of the swimwear collection by Noia by Evelyne. It also included a live burlesque performance by the Ooh La La Girls, sounds by Ayla Simone, and a gathering with fellow San Diego Style Bloggers Nubry. Wearing a DVF black studded jacket on a black romper. Loved it! Lots of real girls and lots of trendy stylish pieces on site!

San Deigo Style Bloggers

Loving maxis right now- dresses, skirts, and high-lows. In fact, I was wearing my new Buffalo Exchange find – a hi-low white maxi skirt with lace trim (great for covering my panza since it has runs a half-length elastic on the back). I contrast it with black pieces: a Guess black chiffon tank embellished with metal hardware on the sleeves, a bebe chain necklace and bebe over the ankle heeled boots (making the maxi length tanchi friendly). My favorites of the runway presentation by Brdly Apparel were the Soft Pink Floor Length Full Skirt Fabrication: Silk Chiffon and the Soft Yellow White Leg Pant Silk Chiffon. Love that the pants are almost maxi-like!

Brdly Apparel

Brdly Apparel

Brdly Apparel

Brdly Apparel

The collection had simplicity to it, was elegant, and most important of all – wearable. I’d love to wear any of these pieces on any given day. The collection also featured some great finds for work attire.

Brdly Apparel

So pretty and fem and yet effortless. The color palette is reminiscent of a “feminine ballet dancer” similar to the Edgar Degas’ inspired “Three Ballet Dancers” of 1879 collection by Christian Siriano in Spring 2013 at New York Fashion Week. Makes me want to take up pointe!

Edgar Degas, “Three Ballet Dancers”, 1879

The models in this presentation particularly stood out. Very diverse in look and also weight. An everlasting hot topic in the fashion industry is the weight of models. Fashionista.com has featured stories on this topic including how a UK retail site was forced to pull photos of model Amanda Hendrick because she looked too thin.

Thumbs up for this presentation! Classyclothing, Brdly Apparel, and WHotel – all keeping it classy in San Diego. What will WHotel host next? What more classy clothing can I raid? Ready to get my maxi on!

WHotel San Diego


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