Pitches, Blogging, Networking, Emailing, Media Plans & Kits! These are a few of my favorite things.

Loved this tweet by Gregory Russell, winner of the tweeting competition (he is good), and fellow Fashion PR enthusiast with whom I got to #PRnerd it up at Fashion PR Con in NYC! Tanchis be going places! #SiSePuede

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It was the ultimate meeting of the #PRNerds with some of the most amazing girls in the industry hosting, Crosby Noricks and Danika Daly. Bringing together aspiring publicists from all over the country and world, I am incredibly grateful I was among those in attendance.

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Photo Credit: Alexandra Dimichino

What is Fashion PR Con?
It is straight up Chevere (awesome). It’s perfect any for aspiring publicist-in-the-making, especially in their “This Isn’t College Anymore” stage in life (for near post college, post college, and post entry-level professionals). Fashion PR Confidential is the first of its kind. It’s a two-day workshop unlocking the secrets of fashion PR. This year it took place at WE CREATE NYC. I really recommend this experience to anyone aspiring to be a publicist in fashion.

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As a career jumper, not pursing the grad school route to do it, finding networks and participating in professional development of this kind is essential for success. Fashion PR Con provides the ultimate crash course with practical tips and know-hows for working in the industry. Just remember to bring your flats for the 8 flights of stairs to climb! Que Yuca! …but it’s so worthwhile.

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Photo Credit: Alexandra Dimichino

What Happens at Fashion PR Con?
Absolutely everything– accomplishing a great deal in one weekend! We created mini PR plans on day 1, working with groups of great minds who all think alike. We all brought a variety of perspectives and skills, and were able to make great connections including with a fellow San Dieagan, Angelina, and Tatiana from Canada. We came from SD to NYC! Represent!

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On day 2 we got personal one-on-one feedback on our crafted pitches, participated in a speed networking round, and learned from the wise in the industry – including editor, Julia Rubin from Teen Vogue,Jinna Boo of the fantastic fashion blog, Grease and Glamour and publicist at Club Monaco, and finally a digital PR guru from The Row, Ruthie Friedlander. Did I mention there were cupcakes involved? The panza got the love from Megs Sweet Treats!

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What I wore to Fashion PR Con: Professional Attire from Anthropologie
Networking events and professional development opportunities are important for growth in any career. In fact, Ruthie Friedlander advised us to “stay at a job as long as you are still learning, when you’ve stopped…you’re quitting.” I really enjoy conferences and workshops actually; it is the lifelong learner in me.

When attending, I make sure to dress for the occasion, not only because I love it, but because there is something powerful about dress and overall presentation. In a previous post, on professional attire in the teaching industry, Trendy Teachers what we can learn from Obama, I share how I’d like to put part of the blame on the way teachers dress as reason to why we are so underpaid and undervalued. Sounds harsh, but Julia Rubin’s comment of “be professional so editors take you and your clients seriously“, really struck a chord with me for this reason. Although Julia purposed this in the context of email etiquette to an editor, professionalism is important when dressing, especially for the Fashion PR career – style is a uniform. For the fellow tanchinistas, here is how I curated style – the tanchi way:

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I wore Anthropologie.
I love my Anthropologie, there is no secret there. They are one of the leading petite apparel offerings for tanchis and have an endless array of panza friendly attire. I wore a pair of High Halls Pumps by Miss Albright in a wine color suede with glittery light pink sparkles – a perfect height for the business occasion and just the right amount of glitz to be able to wear to a “business casual” event. Since I wore a fun shoe, I paired it with more neutral tones and conservative attire. I wore black bebe (of course) Kristie pants (size 10), a similar pair is the Petite Dania Skinny Pant. Finally, a petite size M, Striped Candence Top – or as I like to call my peter pan collared Chanel-like top that I have worn numerous times since purchasing. In fact, I previously wore this very outfit to an Anthropologie Petite Shop event with designer Corey Lynn Calter. I have no shame in repeating an outfit – in fact I embrace it with my mantra of “less is more.” I love when I get the most use I can out of an outfit. I find that with Anthropologie attire you get longevity and versatility in most of their garments.

Why I went to Fashion PR Con
“Coupled with a big yucky fear that I didn’t look right (read: wasn’t thin/pretty enough) or have the right connections/confidence to play the part of aspiring fashion editor in New York City meant that I only applied to college in California. I went to the one that offered me the most scholarship money, but no classes in fashion, advertising, marketing, nada.” -Crosby Noricks, from Ready to Launch: The PR Couture Guide to Breaking into Fashion PR

When I read that upon the first pages of Crosby Norick’s book (which by the way every aspiring fashion PR girl has to read this!), I was hooked. She essentially called out the invisible script I’d been playing in my head for years and now that I have “outgrown my old script,” I can’t believe how freeing the experience has been and how incredibly hard the growth was. All thanks to the personal finance guru I follow and his ideas on “invisible scripts” – Ramit Sethi from I Will Teach you To Be Rich.

What’s Personal Finance got to do with Fashion PR Dreams?
One of my favorite bloggers and thought leaders is Ramit Sethi. He writes about personal finance, but really so much more. I discovered his blog about 2 years ago and it dramatically changed my life. By applying what I call “Ramitting,” I’ve been able to negotiate credit card APR rates, create a budget for blogging, and most recently, conquer ‘invisible scripts’ to pursue a career in fashion and lifestyle PR.

What are Invisible Scripts?
An invisible script is an assumption that is so baked in to how you view the world and your choices that you don’t even question it. It often involves an inner voice telling you what you should do, need to do, or can’t do

Ramit writes about invisible scripts in his blog post, The Invisible Scripts that Guide Our Life. Beliefs are pre-written by our societal values and my invisible script is much like that of Crosby Noricks’ story and not feeling adequate to be a PR Girl. Needless to say, I read every page of the text with great conviction.

I Thought the Dream was Completely Out of Reach.
The most important lesson I learned from my career experience is that I choose not to pursue “fashion passions” (Kelly Cutrone would kill for the use of such a phrase) because I was afraid I would be seen as selfish and superficial for leaving such important work (teaching)- work that makes a difference in this world. In fact, I would hide my Kelly Cutrone books and lock the door when I read them during my convent days in my teacher service program. But here I am, a graduate of Fashion PR Confidential and making my way in the Fashion PR world with panza and all.

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Hashtag #FashionPrCon
Follow the hashtag ‪#fashionprcon for great info, insights, + pics! Wishful thinking, but wish I was still waking up to attend another day of ‪Fashion PR Con this morning! Some of my favorite takeaways were the digital workbook, and great swag bag with goodies from Tattly Designy Temporary Tattoos, Pretty Please Nail Polish, Rifle Paper CoJamberry NailsTeen Vogue, and PR Couture.

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There is a God
Hearing the success stories of Danika Daily and Crosby Noricks was the best. Muchisimas Gracias to these ladies and to Ruthie Friedlander for the 101 on digital PR and metrics, Julia Rubin for the inside scoop on how to get an editor to love you, and Jinna Boo for insights on how to work with bloggers. Just so you know Ruthie thinks, “It’s so sexy when a girl can code”, Julia “has a lot of feelings about emails,” and Jinna believes “there is a God” when you get your first big break as blogger. Loved it all, Hasta Luego Tanchis!

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What is millinery? Christine A. Moore shows it and owns it

Meet Christine:

Official milliner of Breeders Cup and the Kentucky Derby. I had the pleasure of meeting Christine A. Moore, originally a theater guru turned hat maker, and a wonderful and talented milliner owning the ‘lost art’ of millinery.

All this millinery talk, but what in the heck is it?
A milliner a person who designs, makes, trims, or sells women’s hat. Millinery is delving in the art of these hats. Tanchis, Honorary Tanchis, and non-tanchis, your not alone – I, too, had no idea and came to discover this world after working with a Degas ‘Milliners’ painting during my days at the J. Paul Getty Museum.

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The ‘Milliners’ by Edgar Degas
Degas’ ‘Milliners’ is a beautiful work of art, depicting dramatically angled milliners in their workspace sitting behind shadowed hat stands amongst brightly colored ribbons.

It is no wonder Christine has selected a Degas work of art of milliners to be a mural at the entrance of her studio in the heart of the fashion district in New York City.  NYC is a city Christine draws inspiration from and translates into her design.

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The tanchi and the tall

Just like Degas unveils the private world focused on the physical hardship of the milliners’ work, positioning this at the front of Christine’s studio begins this ‘tanchi adventure,’ unveiling the behind-the-scenes to Christine’s hat making and millinery shop.

Christine started in costume design and apprenticed with Rodney Gordon, Broadway hat maker – minus Donald trump. It’s no wonder Christine’s hats are epic in style, gorgeous in design, and beautifully crafted with unique and quality materials. At times, she even leans towards the provocative! (Gracias to theatre)

I Began to Wonder, What’s Hat Making Got To Do With It?
Why is mastering the art of millinery a common path for the most iconic designs and designers of our time? Take, for instance, this hat Christine made for Patty Ethington, photographed by AP, that circulated wildly!

Patty-Ethingtonkentuckyderby Patty Ethington of Shelbyville, Kentucky, smiles under her hat while attending the 135th Kentucky Derby at Churchill Downs Saturday, May 2, 2009. (AP Photo/Patti Longmire)

…or Christian Dior, Halston, and Coco Chanel? What is their excuse for being so darn great?
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I posed this question to a fellow tanchi, Raquel, and she said it must be that when making hats, these designers are making headpieces and thinking about the end result to be ‘timeless.’ Raquel got it –their secret sauce. In mastering the art of making timeless pieces, it then translates to their iconic designs. For instance, you see this in the Dior A-line luxurious skirt, and Chanel’s classic tweed jacket. #TanchiTheories

Before the Fashion Houses

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(C) Credit: ‘Coco Before Chanel‘, 2009.

There was a Coco before Chanel. In the 2009 ‘Coco Before Chanel’ film about the French designer Gabrielle “Coco” Chanel – the life of Gabrielle is revealed in an inspiring story. Someone who had nothing ended up founding an empire. Part of Coco’s journey entailed selling her hat creations. Here pictured, is when Coco is first introduced to the world of horse racing, as she gazes over the horse track attire of the upper class.

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(C) Credit: ‘Coco Before Chanel‘, 2009.

First Exposure to the World of Hats
I love this moment because I, too, felt that marvel the first time I went to ‘Opening Day’ at Del Mar Racetracks. In a previous post, On your mark, get set, Go! To Opening Day in fabulous hat style, I explain how over the years I have upped my hat and dress attire for the occasion. My first ‘Opening Day’ I wore a simple hat. While still classic and pretty, it was nowhere near the level of some of the most luxurious and flamboyant hats you’ll find at the tracks. It is a festive day where forgetting your hat at home, leaves you out of place.

Big Hats are Necessary for America’s Best Racing
As spectacular of a fashion ‘Opening Day’ is, the pinnacle of fashion at the racetracks really takes place at the Kentucky Derby. Christine, however, envisions spreading the fanfare of horse track fashion and lifestyle by showing her hats, fascinators, and fedoras for men at other track events, like Breeders Cup. She believes in changing the view of Breeders Cup, which hasn’t traditionally been the hub stop of such attire, by bringing back the elegance to a fun and laid back experience. This is exactly what we did as style ambassadors for America’s Best Racing by wearing Christine’s hats.

Millinery is Hot
I had the privilege of chatting with Christine while touring her studio. What she does is an incredible art, and it’s no wonder her millinery is highly sought after for these events. Bo Derrick, JLo, Halle Berry, Alica Keys, Mary J. Blige, Blake Lively of Gossip Girl are just some of the celebrities that have worn her hats. Bazaar, Vanity Fair, and InStyle are among the magazines in which she’s been featured. Puchica! (Salvadoran caliche for Wow).
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Inside Christine A. Moore’s Millinery
Christine demonstrated how she begins her process for designing a piece. Here is a clip of her sketching a design that will later be worked on by her and her team of artists and then to Blake, her husband, for marketing.

When walking into the studio, picture a dream closet for hats – an array of hats each elegant, unique, stylish and comfortable! It’s so nice to have a sized hat and not have it fall on your face at the mere movement of your head! I tried on several hats and fascinators and, let me tell you, I have no idea how Christine picks out a hat to wear for the big days!

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The materials are just as much a marvel: so many ribbons, trims, tools, bases, etc., like an old millinery shop from Degas’ days. Christine is notably known for using her own trims on hats – none of that Michael’s craft store ish, this is the finer stuff in life, like Godiva. Were talking very very Caché (classy)!

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Tanchi Problems: Leave petiteness and panza out of this one
This tanchi had to keep it classy for the big day and couldn’t afford to have any tanchi problems get in the way! For once though I had an unrelated petite and panza problem: a problem of being an indecisive tanchi who couldn’t decide whether to wear fascinator or hat? Trim, netting, bling, feathers? So many options, but I left the design in Christine’s hands after showing her my Lulu*s Honey Punch, That’s a Wrap Neon Yellow Wrap Dress. She measured my head and the wheels began turning for how she could make this tanchi the most bella ever for the big day. You can bet it was the best decision to leave the master milliner with the responsibility for curating the perfect headwear. It is an admirable technique for any tanchi to emulate. After all, curating is the way of the tanchi.

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La ‘Savanah’
Behold my ‘Savanah’ hat worn to Breeders Cup, courtesy of Christine A. Moore, along with other L.A. Fashion Bloggers. Que Bella! The hat entails beautiful purple palette ranging from darks to lights with such delicate fabric selection for the flower petals. Each petal varies in sheer to opaque fabrics and is seamed and pressed for a crisp, yet delicate look. I wore the hat like a powerful petite, strutting my hat at the racetracks, showing it and owning it — just the way Christine does with her millinery. Did I mention it had bling on top? Love!

Check out more of Christine’s hats in this video, to see what other styles L.A. Fashion Bloggers wore to Lulu*s At The Races.

Video by Richard Alexander Media

Breeder’s Cup has come to an End
Thanks to Christina A. Moore for the exclusive behind-the-scenes look into her studio and art of millinery. That’s a wrap for this tanchi’s track talk and hat attire, till next thoroughbred race season! It has been a wonderful adventure uncovering the art of millinery and getting to spend time with such an artist like Christine A. Moore. For ‘old fashion’, unique and beautiful fashion – be sure to check out Christine’s collection for your hat needs! She’s got various price points available. Stay tuned for more NYC coverage.

Get in The Great Gatsby Spirit with Anthropologie Petites!

Get your Gatsby on!

The Great Gatsby arrived on DVD yesterday! If you missed dressing up in bebe Gatsby attire for the premiere in theaters, here is your chance, tanchis (and honorary tanchis), to rekindle with the chaos and energy of the roaring 20s!

Bienvenidos to the Jazz Age

It was a time with a pulse, feverish stock exchange, speakeasies, notorious parties, glamour, and decadence — now you can  get your Gatsby on with Anthropologie Petites! Featured in this post is a curated (the way of the tanchi) selection just for you tanchis, while of course staying mindful of the panza needs (especially the shift dress selection). Keep in mind, the only dress pictured that is not officially available in petites is in the center — the Anna Sui ‘Maddalena’ sequined dress. However, I couldn’t resist centering it. It is my favorite of the dresses and such a beautiful, panza friendly garment! With the winter months approaching us, a white fur ‘Antarctique’ coat will be your best friend while being fashionably 20s. By putting on the perfect Gatsby inspired dress,  all you’ll need now is your pearls and your Charleston moves!

Special Gatsby Treat: Accessories and Shoes
Also curated for the Gatsby inspired tanchi are accessories! The last Gastby inspired post with bebe dresses was such a hit that I wanted to offer the 1920s tanchi accessories and shoes too. See below for fantastic clutches, hair accessories, and shoes for your Gatsby needs.

Get in the spirit and enjoy, tanchis! Play a little Ella Fitzgerald and Louis Armstrong to help you get in the Jazz Age mood! Adios!

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Left to Right, Top to Bottom:

Shimmer Channel Dress
Honeyed Lace Dress
Cameo Peplum Dress
Embroidered Tulle Petite Shell with Willa Petite Pencil Skirt
Maddalena Dress
Eclat Dress
Antarctique Jacket
Scalloped Shift Dress
Beaded Charon Dress
Byzantine Laced Sheath

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Left to Right, Top to Bottom:

Hair Accessories:
Deco Feather Clip
Crystalline Hair Ties
Deco Accent Hair Clip
Double Helix Headband
Safari Turban Headband

Clutches:
Shimmered Coin Clutch
Prancing Plumage Clutch
Fringed Fanfare Clutch
Symphony Clutch
Quinquina Embroidered Pouch
Glaslyn Leather Clutch
Cobalt Lucite Box Clutch

Shoes:
Hither T-Strap Pumps
Cava T-Straps

Jewelry:
Orchid Links Necklace

Coming up next on La Bella Tanchi is more Gatsby! Wondering where to wear your Gatsby inspired attire? Part 2 of Breeders Cup at the Bobby Flay’s Taste of the World after party will show the perfect occasion to get your Gatsby on. It’s reminiscent of a Jay Gatsby party, and a post you don’t want to miss!

 

The Great Gatsby‘, 2013. (C) Photo Credit: Warner Bros.

Bringing Back the Hat at Breeders Cup at Santa Anita Park – Part 1

Tanchi Fashion Blogging Problems

I love hats and endeavors that bring back the hat. After all, every tanchi needs her décor! (And a bit more height could help with blogging as well) – #TypicalTanchiProblems

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Continue reading

“I’ve been infected” by Disclosure at Symmetry Live at the W Hotel San Diego

For your reading pleasure: “F for You” by Disclosure (T-E-E-D mix)

W Hotel San Diego, Symmetry Live, and Disclosure & Posso

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“I’ve been infected”…by good music and live concert by none other than Disclosure held on the rooftop of the W Hotel San Diego. W Hotels Worldwide brought Symmetry Live to San Diego as part of the hotel’s ongoing live concert series, curating music performances by what’s new and next in music. Performing this private set was international sensation, Disclosure, the duo of U.K. brothers playing their electronic sounds with an opening by DJs and avant-garde designers, Posso.

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As an electronic music lover – upon receiving the invite, I awaited for the performance in great anticipation and spent the coming weeks blasting SoundCloud mixes of their great titles such as “White Noise” and “When A Fire Starts To Burn,” (I’m sure my neighbors love me). To add to the excitement, the show was part of ‘Symmetry Live,’ known for being a great platform for supporting emerging artists in the U.S. and offering insider access to up and coming music.

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What I wore: ‘Tanchi Concert Wear’
As a tanchi, I prepared my concert wear by curating a tanchi friendly all black outfit. My leather jacket from Express (previously tailored) was a must since the show would be held on the rooftop, and a GUESS? top, sleeveless scoop neck chain tank with pockets, providing comfort around the panza (I went through a GUESS? phase years back). Gotta dress right for the panza! For pants, my Party in the Front, Work in the Back Bebe skinny jeans were my go-to once again. Can’t go to a concert without my handy dandy fanny pack – love being hands free at a concert!

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The tanchi and the tall!

And for the most important item when planning for ‘tanchi concert wear’ – shoes — it had to be my bebe boots. Here’s why:

Tanchi Problems: I Can Never See at Concerts
You know you’re a tanchi (and honorary), when you’re at a concert, and you get the “Can you see?” questions. Jennifer, a fellow tanchi, was telling me that “My friends are always like CAN YOU SEE?…No, I can never see! I’m used to it!” Que Yuca!

For tanchis, concerts are a problem. You can’t always see over the heads of people and once you’re out of high school, crowd surfing isn’t socially acceptable anymore (or safe – what was I thinking! – Oh Warped Tour)

Out beat tanchiness: ‘Tanchi Tricks’ for Concerts
But I have a tanchi trick – wear 3-inch heels. When covering a concert – wear 3-inchers AND do blind shooting – it’s the only way. I can recall when I managed to out beat my tanchiness at Coachella Music Festival this year. I was wearing TOMS shoes and managed to find a trash stand that I had to do a delicate balancing act on so I could stand and not have it break underneath me. It’s crazy, but it’s all in the name of music and is worthwhile just to catch the epicness of the Red Hot Chili Peppers closing this year’s festival.

Trash cans aren’t always readily available, so I make sure to wear a good heel and trust my camera powers to get the shoots as I raise my arms above my head and click away. It seems obvious, but a good heel and some lambswool go along way to help with the concert viewing experience.

My Go-To Concert 3-incher: bebe (of course)
For the W Hotel San Diego’s intimate live performance I did just that. Ecstatic to attend, I made sure to find the perfect heel and of course I turned to my go-to bebe. I wore what I call my “I’m going to kill you boots” but bebe calls them the Evie Lace Up Suede Boot ($189). Once laced up, your foot and ankle are strapped in and even when your feet get tired – your good. Not my usual price point for shoes but I made an exception because I have MUCHISIMO AMOR for these BOTAS!

EvieLaceUpSuedeBoot

To add comfort, I’ll share my tanchi secret with closed toed 3-inchers which is wear lambs wool inserts/pads on the toes. This is the secret to how ballerinas comfortably and gracefully dance ontop of their pointe shoes. You can buy them at any dance store and it will save your toessies when strutin’ the killer heel.

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Smoke Effects in your Disclosure Cocktail
Ready with my camera and concert going outfit, my friend Laura and I cheered on with our blinking blue #WMUSIC wristbands and cocktails in hand. The event served complimentary signature drinks with names like “White Noise” and other song titles. The most epic was the “Stimulation” drink – a pink Cosmo served with dry ice – making for a fun, smoking, bubbling effect before cocktail sippin.

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Technical Difficulties are a Win for this Tanchi
When the show started, you can bet all the camera phones came out as Disclosure opened with smoke effects and a light show.

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I was one happy tanchi singing along with the great crowd. After a few songs and some technical difficulties, the duo moved the set inside into the ‘Living Room’ where I, alas, was able to see the duo with a clear view – solving my tanchi problema for this concert.

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disclosure

 

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Symmetry Live
A great time at the W Hotel, San Diego can always be count on. The venue has become a regular spot for me and I continue to look forward to all the great future events!

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It was a great music experience by Symmetry Live and I hope another one will make its way to San Diego – who wouldn’t want to return for a great show with a balance between the sounds of artists and how they represent the symmetry between the W lifestyle?

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Love chandeliers!

Check out Disclosure’s most recent track here:

Photo Credits to Christian Posada and Jeff Corrigan. Thanks!

It’s all in the name, it’s made oh so well at Madewell since 1937.

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I knew I shouldn’t have done it, but I did.

I stepped foot into a Madewell store for the first time and now bebe has some competition in my closet. My poor cartera.

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madewellutcopening

madewellutcopening

On Thursday, August 1st, Madewell opened it’s doors at the UTC mall in La Jolla, San Diego and catered the event with personalized Madewell cupcakes and champagne–all while spinning tunes by a fabulous DJ. San Diego Style Bloggers Sivan and Adrienne of The Pretty Chouette attended in addition to Christine!

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I wanted everything in the store, especially the White T-shirts.

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If there is one thing that dominates my closet it is white t-shirts, and I have yet to come across the perfect tee until this day. American Apparel was the closest so far, but alas, a well constructed t-shirt with a durable and faltering drape. With the non-guilt of playing around in the sand with it on! The V-neck pocket tee is currently on sale for $14.99 and awesome for panza coverage!

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madewellutc

madewellmaxidresses

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Christine –a petite herself – picked up a couple of great new shorts that were a perfect fit! Madewell garments, I’ve found, are petite friendly. There was even a denim bar with a great jean selection for the curves!

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What I love about the Madewell brand is the overall aesthetic of “Westcoast J.Crew.” This means trouble because I am huge fan of the umbrella J.Crew brand, but it’s not always affordable for this tanchi.

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Madewell is lower price point mesh of the best of both coasts! Laid back preppy – Madewell will definitely be making frequent appearances on this blog!

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For this event, I wore a more casual outfit – a coral colored cotton dress by American Apparel and a blue and white striped shawl from Anthropologie (over 5 years old!) I love timeless pieces – especially ones perfect for San Diego’s cooler evening weather. Topped off with a contrasting turquoise necklace from a street vendor in China and Dolce Vita tan leather wedges – my go-to shoe for dressing up in the summer time!

Here are similar finds for the necklace – perfect for the upcoming Fall 2013 trend of jewelry that frames the face!

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Turquoise Chunky Bib Necklace , Statement Necklace , Stone Necklace

chunkyturquoisenecklace

Chunky Turquoise Nugget Statement Four Strand Necklace – Stella and Dot Inspired

Rain Rain, go away, come again another day. Because another RAEN has come to play.

RAEN sunnies are essentials for Sunday Funday at the W Hotel San Diego. Summer is here and it’s the perfect time to scope out summer gear for the beautiful San Diego sunshine! I couldn’t wait to check out RAEN Optics at the rooftop of W Hotel San Diego last Sunday for the Summer Solstice Soiree.

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Even though sunglasses aren’t typically something I shop for, (since they don’t have much to do with the panza), a tanchi still needs her décor! When shopping for sunnies, style is must, but I love them for their safety functionality too! Imagine driving without them – the blindness is just asking for trouble…especially post-Solstice!

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For the event, I wore my summer gear, Dolce Vita tan leather wedges with a black Billabong one shoulder dress, topped with a pink puka shell necklace from El Salvador. The dress is great as it gives my panza a little breathing room for the wonderful buffet and cocktails.

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The first pair I tried on were these retroish pair of sunnies, the Kiernan.

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Bianca of the InBetweenGirls here is wearing the Pogue pair– such a statement sunnie and my favorite of the collection.

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The line of sunnies are made from local San Diego designers in Oceanside – so Socal in so many ways. I would love to rock any pair for a SoCal pool party! Their designs are spectacular with their great frame shapes, but what’s even more great about RAENs is their comfort. it’s surprising because I have always shopped for glasses primarily on how they look with my face shape. But with RAENs – because the comfort is that great – you can’t help but notice just how great they sit on your ears and nose. The sunnies are craftsmanship – made by hand with materials that make the RAENs a great addition to summer gear.

San Diego Style Blogger’s Bree from Luv & Mojo by BBHY and Fashion Mixtape also attended the event. She’s looking fab in summer gear with a maxi skirt and colorful dress. It’s always great fun to get together with the bloggers at the unofficial headquarters at the W. The W Hotel partners with the arts and fashion community and it’s no wonder we feel right at home.

raenoptics

raenoptics

Although their summer collection was not on display at the event, I did pick out a wonderful rager sunnie from the look book. Meet the Sylas, perfect for San Diego’s sunshine.

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Can’t wait for my next visit to the rooftop and to be on the lookout for more RAEN styles. I’m ready for the hours of sunshine from the Solstice and this RAEN better not go away. These local designers have given personality to sunnies perfect for Socal livin!
raenoptics

raenoptics

Summer is here Tanchis!