Pitches, Blogging, Networking, Emailing, Media Plans & Kits! These are a few of my favorite things.

Loved this tweet by Gregory Russell, winner of the tweeting competition (he is good), and fellow Fashion PR enthusiast with whom I got to #PRnerd it up at Fashion PR Con in NYC! Tanchis be going places! #SiSePuede


It was the ultimate meeting of the #PRNerds with some of the most amazing girls in the industry hosting, Crosby Noricks and Danika Daly. Bringing together aspiring publicists from all over the country and world, I am incredibly grateful I was among those in attendance.


Photo Credit: Alexandra Dimichino

What is Fashion PR Con?
It is straight up Chevere (awesome). It’s perfect any for aspiring publicist-in-the-making, especially in their “This Isn’t College Anymore” stage in life (for near post college, post college, and post entry-level professionals). Fashion PR Confidential is the first of its kind. It’s a two-day workshop unlocking the secrets of fashion PR. This year it took place at WE CREATE NYC. I really recommend this experience to anyone aspiring to be a publicist in fashion.


As a career jumper, not pursing the grad school route to do it, finding networks and participating in professional development of this kind is essential for success. Fashion PR Con provides the ultimate crash course with practical tips and know-hows for working in the industry. Just remember to bring your flats for the 8 flights of stairs to climb! Que Yuca! …but it’s so worthwhile.

Photo Credit: Alexandra Dimichino

What Happens at Fashion PR Con?
Absolutely everything– accomplishing a great deal in one weekend! We created mini PR plans on day 1, working with groups of great minds who all think alike. We all brought a variety of perspectives and skills, and were able to make great connections including with a fellow San Dieagan, Angelina, and Tatiana from Canada. We came from SD to NYC! Represent!


On day 2 we got personal one-on-one feedback on our crafted pitches, participated in a speed networking round, and learned from the wise in the industry – including editor, Julia Rubin from Teen Vogue,Jinna Boo of the fantastic fashion blog, Grease and Glamour and publicist at Club Monaco, and finally a digital PR guru from The Row, Ruthie Friedlander. Did I mention there were cupcakes involved? The panza got the love from Megs Sweet Treats!


What I wore to Fashion PR Con: Professional Attire from Anthropologie
Networking events and professional development opportunities are important for growth in any career. In fact, Ruthie Friedlander advised us to “stay at a job as long as you are still learning, when you’ve stopped…you’re quitting.” I really enjoy conferences and workshops actually; it is the lifelong learner in me.

When attending, I make sure to dress for the occasion, not only because I love it, but because there is something powerful about dress and overall presentation. In a previous post, on professional attire in the teaching industry, Trendy Teachers what we can learn from Obama, I share how I’d like to put part of the blame on the way teachers dress as reason to why we are so underpaid and undervalued. Sounds harsh, but Julia Rubin’s comment of “be professional so editors take you and your clients seriously“, really struck a chord with me for this reason. Although Julia purposed this in the context of email etiquette to an editor, professionalism is important when dressing, especially for the Fashion PR career – style is a uniform. For the fellow tanchinistas, here is how I curated style – the tanchi way:


I wore Anthropologie.
I love my Anthropologie, there is no secret there. They are one of the leading petite apparel offerings for tanchis and have an endless array of panza friendly attire. I wore a pair of High Halls Pumps by Miss Albright in a wine color suede with glittery light pink sparkles – a perfect height for the business occasion and just the right amount of glitz to be able to wear to a “business casual” event. Since I wore a fun shoe, I paired it with more neutral tones and conservative attire. I wore black bebe (of course) Kristie pants (size 10), a similar pair is the Petite Dania Skinny Pant. Finally, a petite size M, Striped Candence Top – or as I like to call my peter pan collared Chanel-like top that I have worn numerous times since purchasing. In fact, I previously wore this very outfit to an Anthropologie Petite Shop event with designer Corey Lynn Calter. I have no shame in repeating an outfit – in fact I embrace it with my mantra of “less is more.” I love when I get the most use I can out of an outfit. I find that with Anthropologie attire you get longevity and versatility in most of their garments.

Why I went to Fashion PR Con
“Coupled with a big yucky fear that I didn’t look right (read: wasn’t thin/pretty enough) or have the right connections/confidence to play the part of aspiring fashion editor in New York City meant that I only applied to college in California. I went to the one that offered me the most scholarship money, but no classes in fashion, advertising, marketing, nada.” -Crosby Noricks, from Ready to Launch: The PR Couture Guide to Breaking into Fashion PR

When I read that upon the first pages of Crosby Norick’s book (which by the way every aspiring fashion PR girl has to read this!), I was hooked. She essentially called out the invisible script I’d been playing in my head for years and now that I have “outgrown my old script,” I can’t believe how freeing the experience has been and how incredibly hard the growth was. All thanks to the personal finance guru I follow and his ideas on “invisible scripts” – Ramit Sethi from I Will Teach you To Be Rich.

What’s Personal Finance got to do with Fashion PR Dreams?
One of my favorite bloggers and thought leaders is Ramit Sethi. He writes about personal finance, but really so much more. I discovered his blog about 2 years ago and it dramatically changed my life. By applying what I call “Ramitting,” I’ve been able to negotiate credit card APR rates, create a budget for blogging, and most recently, conquer ‘invisible scripts’ to pursue a career in fashion and lifestyle PR.

What are Invisible Scripts?
An invisible script is an assumption that is so baked in to how you view the world and your choices that you don’t even question it. It often involves an inner voice telling you what you should do, need to do, or can’t do

Ramit writes about invisible scripts in his blog post, The Invisible Scripts that Guide Our Life. Beliefs are pre-written by our societal values and my invisible script is much like that of Crosby Noricks’ story and not feeling adequate to be a PR Girl. Needless to say, I read every page of the text with great conviction.

I Thought the Dream was Completely Out of Reach.
The most important lesson I learned from my career experience is that I choose not to pursue “fashion passions” (Kelly Cutrone would kill for the use of such a phrase) because I was afraid I would be seen as selfish and superficial for leaving such important work (teaching)- work that makes a difference in this world. In fact, I would hide my Kelly Cutrone books and lock the door when I read them during my convent days in my teacher service program. But here I am, a graduate of Fashion PR Confidential and making my way in the Fashion PR world with panza and all.


Hashtag #FashionPrCon
Follow the hashtag ‪#fashionprcon for great info, insights, + pics! Wishful thinking, but wish I was still waking up to attend another day of ‪Fashion PR Con this morning! Some of my favorite takeaways were the digital workbook, and great swag bag with goodies from Tattly Designy Temporary Tattoos, Pretty Please Nail Polish, Rifle Paper CoJamberry NailsTeen Vogue, and PR Couture.


There is a God
Hearing the success stories of Danika Daily and Crosby Noricks was the best. Muchisimas Gracias to these ladies and to Ruthie Friedlander for the 101 on digital PR and metrics, Julia Rubin for the inside scoop on how to get an editor to love you, and Jinna Boo for insights on how to work with bloggers. Just so you know Ruthie thinks, “It’s so sexy when a girl can code”, Julia “has a lot of feelings about emails,” and Jinna believes “there is a God” when you get your first big break as blogger. Loved it all, Hasta Luego Tanchis!


All the way from UK – The Carmen by Jeetly Petite

Wahoo! Royal Mail has arrived!


All the way from UK – The Carmen – I fell in love with the Carmen the moment I saw it at Jeetly Petite. I own a similar style in pink from bebe, but it’s not so great of a blouse for the workplace. You can always count on Jeetly, though, for your “This isn’t college anymore (or entry level)” wardrobe – not to mention I’m huge fan of their bold colors with bow ties!


Jeetly Petite is an emerging online petite retailer based out of the UK making quality petite apparel perfect for any tanchi’s workplace attire. They are perfect for the tanchi in her 20s – going from entry-level to mid-career professional. It’s that stage in your life when NY&Co. and fast-fashion isn’t cutting it anymore but your not in your 30s yet – ready for the Ann Taylor and Express fashions. Jeetly Petite garments have it all in quality– construction, style, material, and fit. It is a price point value worth every penny! Right now the Carmen and others are on sale – get them while you can! They truly live up theirs claims of being chic and classy, no tailoring necessary, giving a confident look, and using smart tailoring.


With Jeetly Petite, not only will you get a great product for it’s price but because they are garments made especially for petites – no alterations are required and the fit is impeccable on the tanchi body – especially the panza region. When the Carmen arrived, I didn’t have to wait to schedule my shoot until alteration were done because I put it on and it fit perfectly! Is this really happening?



It’s so lovely. The feminine details such as an oversized neck bowtie and the satin wrapped button on the cuffs. Such a marvelous piece to put on! A word of caution, though — as silky and soft as the garment is – it is also delicate. It absorbs body sweat easily and I highly recommend saving it for the Fall or Winter season.


For such a feminine piece – I paired it with a more masculine look, staying in line with Fall 2013 trends. To achieve the fem/masculine look I wore black high-waisted bebe trousers and white suspenders I got ages ago from Wet Seal.


Suspenders are a favorite accessory of mine to wear to the work place – very fashion forward, yet professional. And yet again, my go-to choice for fashion is bebe because it does everything right. They even make high-waisted pants that are fab in style and fit for the tanchi (even with a panza)!



For shoes I picked a slightly higher kitten heel high by Steve Madden – plain black closed toed heels. Topped off with accessories – an Anne Klein silver watch and bebe black and white purse – making for the complete “This isn’t College Anymore (or entry-level)” look.

I mean, a new dress doesn’t get you anywhere; it’s the life you’re living in the dress, and the sort of life you had lived before, and what you will do in it later.” – Diana Vreeland.

Vreeland and Jeetly Petite share this mindset- a garment is worth a thousand words and This isn’t college anymore so make sure to take care of the scrunchy bottom looks!. A Scrunch can make all the difference – keep it classy with smart tailoring (and in San Diego) – the only kind you’ll find at Jeetly Petite.


Shopping tips:
1. I purchased a size 14 (equivalent to a Large) in the Carmen because with petite apparel I always go one size up plus one more for UK and European companies.
2. The price for the Carmen plus delivery comes out to $65.54 in dollars. All pricing is in pounds but you can use Dollars2pounds to help convert.
3. You may get a fraud alert call from your credit card company if you have never purchased overseas.

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Si Se Puede wear neon in the workplace with Gambita style

This past week has been filled with Si Se Puede spirit in the air. It was big week! DOMA was dismissed in the U.S. Supreme court, immigration reform legislation passed in Congress and Sonia Sotomayor – first Latina Supreme Court Justice – had her birthday this week! Carrying on the Si Se Puede mood – I am si se pueding it by featuring neon attire for the workplace – it can be done. Especially at Gambita – an online boutique shopping experience for fashion-forward petites.

Wearable neon garments for the workplace are tricky. The color and cut have to be just right. It’s no where near the task of fighting for gay marriage and immigration reform, but curating attire for the workplace with neon garments is by far one of the most challenging for me to pull off. It’s why the neon green Ryder Shirt by Alice & Trixie was a garment I just had to style and feature on this blog! It is one of the pricier items at Gambita, but they are offering La Bella Tanchi readers a special promo! Just enter Gambita4LaBellaTanchi at checkout for 25% off all items in your order!


Last week I featured a Day-to-Night look with the gorgeous coral Lena Tank, also available at Gambita. They have so many garments for sale that are incredibly versatile!


For today’s post, I paired the Ryder shirt with pleather shorts from Forever 21, an animal print belt from bebe (of course), black Toms shoes, and neon pink studs from Express – previously featured in my first post on neon attire for the workplace.


I choose black bottoms since it’s a great color to work with for the work outfit and nightlife outfit also.


For the work look, I paired the Ryder with an Express black pencil skirt (similar here) and my “Party in the front, Work in the back” bebe leatherette panel icon skinny jeans for night time.


No matter what the mean girls say – I stand by my vests, and I paired one with the Ryder skirt a navy pinstriped one from the Gap. It’s a great way to make the Ryder shirt work-appropriate. You’ll notice one of the great and uncommon features of the Ryder shirt is the open back cut-out! This is wonderful for day and night, but not so much for the workplace. It’s why a vest is a great way to hide the cut-out – not to mention also to tone done the bright neon color and create a slimming look (dark colors) – making me look taller and covering the panza.


The Ryder shirt is a tanchi and panza friendly shirt. There’s no tailoring necessary and it falls just right on my petite proportions. It does the trick of making the panza look fab whether tucked in such as in the day and work looks, or hanging loose. The last component to make the switches happen, is simply swapping the Toms for Alfani black patent and blue suede pumps which are great for work and night time.


Bright Blue and neon green is a favorite color combo pairing of mine. For years, I didn’t wear this Macy’s shoe clearance find, but eventually started wearing them all the time when I discovered great neon pairing. They’re a fun shoe, yet professional – again great for sporting the color but having some darker hues to tone it down.



With just a few swamps, this tanchi is ready for the workplace to strut the neon or for any occasion in a jam-packed day! Neon on neon with a touch of classy black garments makes this Ryder shirt a great addition to the tanchi and panza friendly only closet!

If you have loved the Lena Tank and Ryder top thus far, be sure to check out the great selection at Gambita. Here a few of my favorites!


Beth Romper

Jayne Dress

Mya Top

Tulip Skirt

In addition to the great selection at Gambita, the service is impressive! Especially since Gambita is a start-up. Often, petite apparel is only available online which makes for a hassle with shipping and handling, but Gambita offers free shipping and returns. I have to say, I have yet to encounter a comparable online shopping experience that’s as good as the one with Zappos.com. I love places that make it an ease to shop and Gambita does it right! This wont be the last tanchis of Gambita features – she’s got fresh stock and it all so fitting for my petiteness and the panza!

Thanks to Tyson Gardner for the photos! I’m excited to start collaborating with this photographer on upcoming shoots!

Extra Extra! La Bella Petite Briefcase finally up for sale at bebe.com

Extra Extra, the bag is finally up for sale!

Last December, I wrote a post, This pipe is not a fad, This bag is not fad, and neither is this tanchi briefcase.

I wrote about La Bella Petite Briefcase brought to you by Bebe: the Lock Leather Tote


It has not been for sale online since the post but now is! Available in white or black (unfortunately not in the tan color I bought) but is $25 less. It’s a wonderful bag, perfect for the This isn’t college anymore wardrobe!

This isn’t college anymore (or entry level): Workplace Attire

Valuable lesson learned via Post-Its in the Workplace
I learned one of the most valuable lessons for finding success in the workplace while working at my first paid full-time internship at the Dolores Huerta Foundation (DHF), and it has to do with post-its.

I love post-its! I only wish I had invented them, but Romy and Michelle got to it before me.

I use them in all colors, in activities for lesson plans, and even buy the cute star and heart shaped ones. However, in the workplace – post-its don’t fly. A co-worker of mine at DHF, Pablo, asked me to share my ideas on a project I was assigned. I started scribbling on my post-its and Pablo said, “Write in a memorandum.” I asked, “Why can’t I just use post-its?” He responded, “Because this isn’t college anymore.”

Of course, I never let him live that one down. In fact, I recently sent him this photo of my post-its rolodex of ‘how-tos’ at my current job.


If You Have to Cry Go Outside, This is the Working World
The life lesson in all this was of course to make sure you cover yourself in the workplace by putting things down in writing. This has everything to do with attire for the workplace because there are certain rules to follow. As Kelly Cutrone says, “haul those FedEx boxes and don’t give me or anyone else the luxury of seeing you lose control of your emotions in a professional setting. Once you enter a workplace, you’re surrounded by grown-ups, not friends. Your boss is not your boyfriend, and she’s not your therapist. She is a person who is paying you to do a job. If you (or she, for that matter) think otherwise, you will be burned.”

Who do you think you are?…Respect yourself
Communication is key in life, but especially in the workplace. Communication even includes the image in which you present yourself – I’m sure we all can agree we want to be respectable professionals in our workplaces. So let me begin by what not to wear in order to communicate the desired image and use my own growing pains as examples.

From post-its to memorandums: From College to Post Entry-Level 

Look One: Keep the ‘panza’ in check
I am presenting a mural piece I completed with other artists, including Barbara Carrasco, at an opening ceremony in my junior year of college. Seriously…What was I thinking? My panza is all over the place – wearing junior-sized, cheap quality jeans, an unflattering clearance Express half-top layered on a $3 zebra tank from Pales Faredes (formerly Factory 2U). I’m pretty sure I was wearing my go-to rainbow sandals as well (not pictured). This is just all wrong for such a pivotal moment in my career in the arts and of course my only picture with artist Barbara Carrasco.


Rays of Justicia‘, 2007

Look Two: Stand Up Straight 
For starters, I’m slouching – big no-no. Here I am at one of our events where we acquired media coverage for at the Center for Salvadoran Cultural Development. It was for Rosanna Perez’s book signing and I was representing as a board member. I was also making connections with media outlets and doing it all looking like this. A Fox riding zip-up hoodie from Ross! (senior year of college) Que penoso! (How embarrassing).

I can explain. Cost has always been my biggest obstacle for dressing in the workplace.


It does get better, though. I promise.

Look Three: When on a tight budget, start with ‘Start-Up Staples’
When I got hired as a high school teacher it was a must that I must invest in workplace attire. I started with staples because at the time because I needed to stick with my tight budget. My entry-level attire consisted of going to NY& Co. and getting some black and white collared shirts, black slacks, and a black belt, some black flats from Marshalls, a pair of Roxy insulated loafers for the cold winter months (no heating) and a black fleece. For a splash here and there, I had: one nice collared, purple shirt from H&M, one short sleeved, blue v-neck sweater from Ross, one pair of beige Express Editor pants, a powder blue collar shirt, 2 dresses in black and red. I became known for my Roxy “slippers” and black slacks – but in the 1st year of teaching I literally rolled out of bed every morning and didn’t thinking too much about shopping for clothes. At the start of the year, I dropped a couple hundred and made it through my first year with these staples.


Look Four: A Splash Here or There Will Become Necessary
As time went on, my work was taking me to other events. I needed more than black slacks and fleece attire to attend and look professional. During my 1st year of teaching, I put on my “teacher twenty,” which was on top of the “freshmen fifteen” I never lost. This dress is still a go-to, $20 at Forever 21 and the ultimate panza cover-up. Here I am at a commissioning mass with one of my professors and now collaborators, Dr. Knotts. (I promised it would get better).


Today, I have grown my wardrobe
Especially after some of years in the workplace, I had some time to save up on some some cash to spend on more non-staple pieces with higher quality. In this picture, I’m visiting Harvard University with JT wearing a bebe diagonal striped ¾ sleeve dress, flower printed bebe black tights, black velvet flats from Steve Madden, a black Guess toggle coat, and my business bag – a Michael Kors black leather purse purchased for half the price at TJ Maxx. The attire is all sophisticated these days: mixing prints, patterns, colors, bold dresses, and layering for weather protection and aesthetic balance. Best of all – I’ve gotten really really good at working with my panza


I’ve taken my lessons learned along the journey, but nowadays I am not as concerned with sticking to a tight budget and only getting the necessities. This blog and my approach to wardrobe prioritize quality, construction, fit,  ersatility, price, and of course style – the art of curating.

Recap: Lessons learned on my journey to mastering curation for the stylish petite and curvy body (the tanchi):

  1. Keep the panza in check – be mindful of flattering fit.
  2. Stand up Straight. Enough said. But really posture signifies confidence and doesn’t make panza problems worse. 
  3. When on a tight budget “Start-Up Staples” are Okay.
  4. Start-Up Staples don’t last forever and eventually ‘A Splash Here and There Becomes Necessary’
  5. Upgrade & Play. It’s a worthwhile invest. Remember style is fun – and Curate away!

This isn’t college anymore (or entry level)

You’ve seen for yourself, if this ‘tanchi’ can evolve, and so I it inspired a new column for this blog, ‘This isn’t college anymore (or entry level).’ I hope it will serve tanchis well in inspiring great style and a pratical “how-to” for dressing in the workplace.

You’ve seen for yourself–this ‘tanchi’ can evolve, and thus inspire a new column for this blog. NY & Co. like attire can get you by, but won’t cut it forever. The quality isn’t up to par with other brands such as Banana Republic, J.Crew, etc. Most of those staples I purchased upon entering the workforce are long gone and I have undergone the Kelly way of life, because as she says, “Whoever said less is more was right: the less bullshit and frivolity you have in your life, the more attention you have to focus on what is really going on.” I’d rather buy, for instance, a bebe pair of slacks at $90 with a $25 off promo code than spend $90 on 2 or 3 pairs of NY & Co. black slacks, when I also have to purchase leggings because the lining is non-existent (added cost). A bebe pair that will last me years versus NY & Co. that will last me 2 maybe 3? I’ll take the bebe for sure. I’ll be featuring Banana Republic, Express, and some up-and-coming designers such as Jeetly to tell you how I did it: dressed la bella tanchi mujer post college and post entry level and on a budget.

Trendy Teachers What We Can Learn from Obama

What Not To Wear: “That Tie”
Do you remember that teacher growing up that always wore “that tie” or some other quirky garment? I was definitely not that teacher – I love fashion too much (and myself).

I was disciplined, however, in that even if I came to work having just rolled out of bed, I still managed to wear black slacks at the minimum and on jean day threw on a black boyfriend blazer on top of my school logo polo. To this day I keep in my touch with my students from high school teaching days. They ask what I’m up to and I tell them about my recent fashion endeavors like going to events, taking fashion related classes, or starting this blog. There baffled at my wanting to have a hand in many pots, but not surprised. They remember a well-dressed teacher and then realize fashion has always been a part of me.

Election Time and Public Discourse on Education
Back in November during election time there was a lot of attention paid to education crisis. A lot of the discourse I often hear from the public is about how poorly our teachers are paid. I agree, of course, because I’ve been that teacher that worked endless hours, whole heartedly cared for each of my students and their families, and know the devalue we face in perspective and especially in our paychecks.

Just say ‘No’ to Guayabera Renditions & Chargers T-Shirts (well sort of)
I’d like to put part of the blame on the way teachers dress. Sounds harsh, but there is something powerful about dress and overall presentation. I don’t exactly see Obama showing up to work every day in jeans, untailored suits or unhemmed dress pants, and certainly not wearing oversized tropical print guayabera renditions. In an ideal world we’d be wearing Chargers t-shirts to work, but this is a joke of course (some dreams can come true).

Like Obama, teachers are leaders and I call to action that we start dressing like it. I do understand that being overpaid and underworked often enough in the profession adds to the obstacle. If price is the issue, there are low price point options like NY& Co. Express has great coupon deals, and higher ends retailers like J. Crew extend a teachers’ discount. Fellow curvy petite blogger, Tara from Mix and Match Fashion, is a New Jersey teacher that does a weekly posting on items for under $30. It’s a fantastic curation I look forward to every weekend, after all curation is the tanchi way. A la orden (at your service) for your teacher style needs on teacher budget!

Stacy London Please Intervene!
I wish Stacy London from TLC’s “What Not to Wear” would do an intervention in classrooms and start chewing out teachers for how their dressing and demand that tanchi and honorary tanchi teachers especially go see a seamstress. (Or better yet tell teachers to stop wearing jeans to parent conferences).


Photo Credit: Beauty is Inside Blog posted by Nancy Lynne Kanter

We are public individuals and many of us continue to look unkempt and unprofessional to audiences that we are preparing to venture into professional settings. It begs the question: Are we really modeling and leading by example?

Bad Teacher Photocall - London

LONDON, ENGLAND – JUNE 16:  Actress Cameron Diaz attends the ‘Bad Teacher’ London photocall at the Dorchester Hotel on June 16, 2011 in London, England.  (Photo by Ian Gavan/Getty Images for Sony Pictures)

Wa Wa Wa, Get your Dress On Teach

When I hear a teacher complaining about their depreciated career, wearing a polo with no undershirt, wearing clothes unflattering to the panza, a faded pair of khakis or jeans, and shoes resembling my grandmothers ‘comfy’ shoe, my inner thoughts include asking if they want a higher salary–then start by looking like someone who makes a higher salary. And if you’re not trying to make a statement of uplifting the perception of teacher at least do it for yourself.

I’m mean, “You think your cool just because you ate in the teachers lounge and used the vending machine.” -Kingsley

Value yourself and hit up the Kohl’s and splurge on a J. Crew staple cardigan (they provide teacher discounts) and show students ‘I value myself and you should as well’.

You Say You Want a Revolution
I think assessing our practices, experimenting with new instructional practices, collaborating with disciplines and other partners will add value to the argument on why teachers should make more. But I’m calling for a revolution with teachers and the way they dress. Get some dress slacks, blazers, pencil skirts, shirts with collars, and a bag that screams, “I’m a professional, out of my way!”

This pipe is not a fad, This bag is not fad, and neither is this tanchi briefcase

René Magritte, The Treachery of Images, 1928-29

Image from thinkparadox.net

René Magritte, The Treachery of Images, 1928-29

In 1948 Longchamp became a maker of smoking pipes. Today Longchamp’s signature product is a smart shoulder bag–that for young professionals is like the new black Kate Spade – all the rage in NYC. Longchamp sells over 300 million of their bags a year, I’ve ironically positioned myself to not be one of three million, but not because I still don’t want one.


Image from bag.com.sg

I came so close to purchasing my bag, but made a stop at bebe (my obsession) beforehand their event, ‘Girls Night Out.’ I found a bag a little more than the Lonchamp’s price range but a definite signature to any young female professional closet.

I’m a lover of the Longchamp brand. It opened its first doors on Hong Kong’s Canton Road, the fourth-most expensive street in the world back in November 2012. Even with is new global position, the bag remains a decently and appropriately priced bag for its quality, a girl on a budget has to save for such items even if it is a staple. (I have come a long way from my using canvas totebag days).

What does this have to do with the tanchi? The bebe bag is part of the 2012 holiday collection and looks like a petite version of a briefcase. Its functionality and aesthetic reminisce what I consider the next Longchamp or Kate Spade bag for the young professional girl. And like Mr. Cassegrain, Lonchamp brand’s president, has quoted that he thinks the Longchamp bag “is not a fad” and reminisces Magritte’s, “Ceci n’est pas une pipe” French for “This is not a pipe,” I declare this petite briefcase not a fad also.

In fact, this season, Micheal Kors released a Hamilton tote similar to my bebe treasure, but at the Michael Kors price of $329.99. The perks of this bag are its price and quality value, which can always be found with bebe products. It is made of genuine beautiful tan leather and its most imperative feature is its size. Like a briefcase, it is not meant to carry what the Longchamp tote can. It does however fit an ipad like most large bags, but also a laptop WITH a case around it, which is commonly what I have trouble finding in other bags. In addition it can fit my pencil bag, glasses case, writing portfolio pad, and other essential purse items. For $225 (minus the $25 dollar-off promotion) I look smart and sassy on the job. I have yet to see the bag sell online but it can be found at some bebe stores. It’s a worthwhile investment making for the perfect petite briefcase-like bag for the bella tanchi. A+ for durability, aesthetic, and utility.

La Bella Petite Briefcase brought to you by Bebe: