Pitches, Blogging, Networking, Emailing, Media Plans & Kits! These are a few of my favorite things.

Loved this tweet by Gregory Russell, winner of the tweeting competition (he is good), and fellow Fashion PR enthusiast with whom I got to #PRnerd it up at Fashion PR Con in NYC! Tanchis be going places! #SiSePuede

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It was the ultimate meeting of the #PRNerds with some of the most amazing girls in the industry hosting, Crosby Noricks and Danika Daly. Bringing together aspiring publicists from all over the country and world, I am incredibly grateful I was among those in attendance.

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Photo Credit: Alexandra Dimichino

What is Fashion PR Con?
It is straight up Chevere (awesome). It’s perfect any for aspiring publicist-in-the-making, especially in their “This Isn’t College Anymore” stage in life (for near post college, post college, and post entry-level professionals). Fashion PR Confidential is the first of its kind. It’s a two-day workshop unlocking the secrets of fashion PR. This year it took place at WE CREATE NYC. I really recommend this experience to anyone aspiring to be a publicist in fashion.

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As a career jumper, not pursing the grad school route to do it, finding networks and participating in professional development of this kind is essential for success. Fashion PR Con provides the ultimate crash course with practical tips and know-hows for working in the industry. Just remember to bring your flats for the 8 flights of stairs to climb! Que Yuca! …but it’s so worthwhile.

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Photo Credit: Alexandra Dimichino

What Happens at Fashion PR Con?
Absolutely everything– accomplishing a great deal in one weekend! We created mini PR plans on day 1, working with groups of great minds who all think alike. We all brought a variety of perspectives and skills, and were able to make great connections including with a fellow San Dieagan, Angelina, and Tatiana from Canada. We came from SD to NYC! Represent!

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On day 2 we got personal one-on-one feedback on our crafted pitches, participated in a speed networking round, and learned from the wise in the industry – including editor, Julia Rubin from Teen Vogue,Jinna Boo of the fantastic fashion blog, Grease and Glamour and publicist at Club Monaco, and finally a digital PR guru from The Row, Ruthie Friedlander. Did I mention there were cupcakes involved? The panza got the love from Megs Sweet Treats!

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What I wore to Fashion PR Con: Professional Attire from Anthropologie
Networking events and professional development opportunities are important for growth in any career. In fact, Ruthie Friedlander advised us to “stay at a job as long as you are still learning, when you’ve stopped…you’re quitting.” I really enjoy conferences and workshops actually; it is the lifelong learner in me.

When attending, I make sure to dress for the occasion, not only because I love it, but because there is something powerful about dress and overall presentation. In a previous post, on professional attire in the teaching industry, Trendy Teachers what we can learn from Obama, I share how I’d like to put part of the blame on the way teachers dress as reason to why we are so underpaid and undervalued. Sounds harsh, but Julia Rubin’s comment of “be professional so editors take you and your clients seriously“, really struck a chord with me for this reason. Although Julia purposed this in the context of email etiquette to an editor, professionalism is important when dressing, especially for the Fashion PR career – style is a uniform. For the fellow tanchinistas, here is how I curated style – the tanchi way:

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I wore Anthropologie.
I love my Anthropologie, there is no secret there. They are one of the leading petite apparel offerings for tanchis and have an endless array of panza friendly attire. I wore a pair of High Halls Pumps by Miss Albright in a wine color suede with glittery light pink sparkles – a perfect height for the business occasion and just the right amount of glitz to be able to wear to a “business casual” event. Since I wore a fun shoe, I paired it with more neutral tones and conservative attire. I wore black bebe (of course) Kristie pants (size 10), a similar pair is the Petite Dania Skinny Pant. Finally, a petite size M, Striped Candence Top – or as I like to call my peter pan collared Chanel-like top that I have worn numerous times since purchasing. In fact, I previously wore this very outfit to an Anthropologie Petite Shop event with designer Corey Lynn Calter. I have no shame in repeating an outfit – in fact I embrace it with my mantra of “less is more.” I love when I get the most use I can out of an outfit. I find that with Anthropologie attire you get longevity and versatility in most of their garments.

Why I went to Fashion PR Con
“Coupled with a big yucky fear that I didn’t look right (read: wasn’t thin/pretty enough) or have the right connections/confidence to play the part of aspiring fashion editor in New York City meant that I only applied to college in California. I went to the one that offered me the most scholarship money, but no classes in fashion, advertising, marketing, nada.” -Crosby Noricks, from Ready to Launch: The PR Couture Guide to Breaking into Fashion PR

When I read that upon the first pages of Crosby Norick’s book (which by the way every aspiring fashion PR girl has to read this!), I was hooked. She essentially called out the invisible script I’d been playing in my head for years and now that I have “outgrown my old script,” I can’t believe how freeing the experience has been and how incredibly hard the growth was. All thanks to the personal finance guru I follow and his ideas on “invisible scripts” – Ramit Sethi from I Will Teach you To Be Rich.

What’s Personal Finance got to do with Fashion PR Dreams?
One of my favorite bloggers and thought leaders is Ramit Sethi. He writes about personal finance, but really so much more. I discovered his blog about 2 years ago and it dramatically changed my life. By applying what I call “Ramitting,” I’ve been able to negotiate credit card APR rates, create a budget for blogging, and most recently, conquer ‘invisible scripts’ to pursue a career in fashion and lifestyle PR.

What are Invisible Scripts?
An invisible script is an assumption that is so baked in to how you view the world and your choices that you don’t even question it. It often involves an inner voice telling you what you should do, need to do, or can’t do

Ramit writes about invisible scripts in his blog post, The Invisible Scripts that Guide Our Life. Beliefs are pre-written by our societal values and my invisible script is much like that of Crosby Noricks’ story and not feeling adequate to be a PR Girl. Needless to say, I read every page of the text with great conviction.

I Thought the Dream was Completely Out of Reach.
The most important lesson I learned from my career experience is that I choose not to pursue “fashion passions” (Kelly Cutrone would kill for the use of such a phrase) because I was afraid I would be seen as selfish and superficial for leaving such important work (teaching)- work that makes a difference in this world. In fact, I would hide my Kelly Cutrone books and lock the door when I read them during my convent days in my teacher service program. But here I am, a graduate of Fashion PR Confidential and making my way in the Fashion PR world with panza and all.

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Hashtag #FashionPrCon
Follow the hashtag ‪#fashionprcon for great info, insights, + pics! Wishful thinking, but wish I was still waking up to attend another day of ‪Fashion PR Con this morning! Some of my favorite takeaways were the digital workbook, and great swag bag with goodies from Tattly Designy Temporary Tattoos, Pretty Please Nail Polish, Rifle Paper CoJamberry NailsTeen Vogue, and PR Couture.

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There is a God
Hearing the success stories of Danika Daily and Crosby Noricks was the best. Muchisimas Gracias to these ladies and to Ruthie Friedlander for the 101 on digital PR and metrics, Julia Rubin for the inside scoop on how to get an editor to love you, and Jinna Boo for insights on how to work with bloggers. Just so you know Ruthie thinks, “It’s so sexy when a girl can code”, Julia “has a lot of feelings about emails,” and Jinna believes “there is a God” when you get your first big break as blogger. Loved it all, Hasta Luego Tanchis!

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Donut Worry, Be happy with Corey Lynn Calter for Anthro Petites

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Print designed by Stephanie Sterjovski available at the Glitter Guide’s SS Print Shop

Donut Worry, Be Happy because
Anthropologie Petites and Corey Lynn Calter have come together for petite and panza perfect attire!

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Doughnuts Equal Panza
When I think of famous panzas…I think Homer Simpson gets a special premio (prize)– a gold medal for this one.

homersimpsondonutmachine(C) Credit: ‘The Simpsons’

Puchica! (Salvadoran caliche for Wow!) Look at that panza!

Since childhood I have watched the Simpsons, and what will forever be engrained in my memory is Homer Simpson’s doughnut obsession. It’s quite iconic really. I suppose Homer’s panza accomplishments are reassuring for the tanchi. I mean who can say no to a doughnut that’s elegant, scrumptious, and irresistibly good–looking, specifically the ones made by the #1 voted donut shop in LA Weekly?

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They certainly can’t escape this tanchi or the tall and honorary tanchi that came with me to check out the new collection by Anthropologie Petites and meet Corey Lynn Calter herself! Rest assured all you panza lovers! Now with Corey Lynn Calter’s designs for petites, doughnuts are okay for tanchis, especially if they are the kind made by The Donut Snob.

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With Laura – honorary tanchi to my left, and Stephanie – the tall to my right

If Marie Antoinette were alive today, she’d ditch the macaroons for the Donut Snob.
No snob can resist these! If you have never thought you’d find yourself “checking out” doughnuts – at Anthropologie’s Petite Shop in Santa Monica, California – you would have here. The presentation of it all had that special Anthropologie touch – the kind you drool over in their infamous catalogues, where you want everything in sight as you turn the pages of their wonderland (or walk in the store, really). Stacks of caramel, berries, sprinkles, and other delicious doughnut toppings were paired with some wine and bubbly – it was a great start to a monumental event in petite world! Anthropologie is now launching in 7 stores their petites line! Tanchis – were talking actual made-for-petite clothes in a store! Exciting times!

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Although many historical critics have said Marie Antoinette never said to “Let them eat cake,” I’m sure at this occasion she would have said “Let them eat doughnuts” because now, tanchis, we can have our doughnut and eat it too. Be happy.

How so? With:

Panza Perfect Attire brought to you by Corey Lynn Calter
Meet Corey Lynn Calter, a designer who inherited a sewing machine from her grandfather, a tailor from Italy, and a sense of color from her mother, an interior designer. Corey’s been making her own clothes since her teenage years in Philadelphia. Nowadays, you can find her clothes in so many places featuring original prints, flattering cuts, and classic silhouettes. She’s also known for her maxis and jumpsuits – when I heard she was making exclusive petite clothing with long time collaborator Anthropologie – you can imagine the excitement that filled me!

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The tall and the tanchi – looking down and looking up!

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The tall and honorary tanchi meeting designer Corey Lynn Calter (center)

Tanchi Problems: Everything Fits, Mi Pobre Wallet
Everything I tried on fit. Everything. I mean everything – maxis, peplums, dresses you name it. Tanchis, with Anthro petites – our pobre (poor) wallets, but a win for our wardrobes! As fellow honorary tanchi, Laura, put it — now the problem we have as petites has changed. Now that everything fits – it’s like a whole new world has opened up to us where we can get fit and style at the same time. It’s what Aladdin and Jasmine must of felt like riding on the Magic Carpet.

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“A Whole New World”
Would you look at that: no panza. Boy, do I love a dress that can work that panza magic. Check out this Malmaison Petite Floral Dress ($198) – wearing a size 8. It’s a fantastic silk-tencel fabric with great hues for the floral print, a lady-like button up back, and a tailored silhouette that dares to use waist piping, yet doesn’t bring unwanted attention to the panza. This dress requires absolutely no alternations and I can see it easily becoming a staple in my closet! That’s right – no alternations. I’ve paired it with a swanky and very pretty burgundy velvet shoe that glitters light pink– these High Halls Pumps ($158) by Miss Albright are definite head turners!

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Remember that with Corey Lynn Calter’s designs you get an original print, a flattering cut, and classic silhouette – well every garment passes the test. Check out these other garments by Corey Lynn Calter.

Can You Spot the Panza?
Wearing a size 10, very unique geometric print that almost never works on the tanchi body – but of course with the Hypatia Petite Corset Top ($118) – there is the ultimate exception. Nothing like power of a corset to make your panza oh so flattering!

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Laura’s honorary tanchi status makes petiteness so in this season, wearing a wine colored Jeweled Arezzo Petite Maxi Dress ($298) – wearing a size 0. Love the zipper slit detail on the dress and POCKETS!

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We seriously had to stop trying on clothes…

We Loved Everything!
It was a great event put together by the ladies at Anthropologie. They sure pulled out all the stops you can in catering scrumptious hor dourves such as lettuce wraps, bacon wrapped dates, pork sandwiches and so much more.
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As part of the event, they also had a unique photo booth – reminiscent of the 15 ft black pillar in the film, ‘2001: Space Odyssey,’ making every photo look very cool without an Instagram filter which you could instantaneously text, Tweet, or email to yourself.

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#NoFilter
No filtering needed here, or as I always say, curating – the way of the tanchi. Anthro petites has taken away half the curating battle for us (the unpleasant ones) by addressing typical tanchi problems, and allowing us tanchis to enjoy curation for style’s sake and finding cuts that flatter. No filter needed to look fantastic, No settling here for tanchis with Anthro petites.

That’s a wrap at Anthropologie’s Petite Launch with Corey Lynn Calter.
La Bella Tanchi has been covering Anthropologie’s petite line infiltration into stores from the beginning, and you can expect more coverage on their growth. Catch more coverage on Anthropologie’s petite line in a pervious post, Que Yuca ser tanchi, until Anthro did petites!, and, A Tanchi’s Dream Jean; Meet Stevie. Anthropologie has been one of the leaders in offering petite apparel for women that strays away from historical experiences in department stores we’d rather leave in the past. So donut worry, tanchis, be happy! Looking forward to continuing coverage for more great events, collaborations, and fashion, which Anthropologie consistently delivers. Gracias Corey and Anthropologie – tanchis love you! (Even though our carteras (purses) may have a different opinion).

Get in The Great Gatsby Spirit with Anthropologie Petites!

Get your Gatsby on!

The Great Gatsby arrived on DVD yesterday! If you missed dressing up in bebe Gatsby attire for the premiere in theaters, here is your chance, tanchis (and honorary tanchis), to rekindle with the chaos and energy of the roaring 20s!

Bienvenidos to the Jazz Age

It was a time with a pulse, feverish stock exchange, speakeasies, notorious parties, glamour, and decadence — now you can  get your Gatsby on with Anthropologie Petites! Featured in this post is a curated (the way of the tanchi) selection just for you tanchis, while of course staying mindful of the panza needs (especially the shift dress selection). Keep in mind, the only dress pictured that is not officially available in petites is in the center — the Anna Sui ‘Maddalena’ sequined dress. However, I couldn’t resist centering it. It is my favorite of the dresses and such a beautiful, panza friendly garment! With the winter months approaching us, a white fur ‘Antarctique’ coat will be your best friend while being fashionably 20s. By putting on the perfect Gatsby inspired dress,  all you’ll need now is your pearls and your Charleston moves!

Special Gatsby Treat: Accessories and Shoes
Also curated for the Gatsby inspired tanchi are accessories! The last Gastby inspired post with bebe dresses was such a hit that I wanted to offer the 1920s tanchi accessories and shoes too. See below for fantastic clutches, hair accessories, and shoes for your Gatsby needs.

Get in the spirit and enjoy, tanchis! Play a little Ella Fitzgerald and Louis Armstrong to help you get in the Jazz Age mood! Adios!

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Left to Right, Top to Bottom:

Shimmer Channel Dress
Honeyed Lace Dress
Cameo Peplum Dress
Embroidered Tulle Petite Shell with Willa Petite Pencil Skirt
Maddalena Dress
Eclat Dress
Antarctique Jacket
Scalloped Shift Dress
Beaded Charon Dress
Byzantine Laced Sheath

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Left to Right, Top to Bottom:

Hair Accessories:
Deco Feather Clip
Crystalline Hair Ties
Deco Accent Hair Clip
Double Helix Headband
Safari Turban Headband

Clutches:
Shimmered Coin Clutch
Prancing Plumage Clutch
Fringed Fanfare Clutch
Symphony Clutch
Quinquina Embroidered Pouch
Glaslyn Leather Clutch
Cobalt Lucite Box Clutch

Shoes:
Hither T-Strap Pumps
Cava T-Straps

Jewelry:
Orchid Links Necklace

Coming up next on La Bella Tanchi is more Gatsby! Wondering where to wear your Gatsby inspired attire? Part 2 of Breeders Cup at the Bobby Flay’s Taste of the World after party will show the perfect occasion to get your Gatsby on. It’s reminiscent of a Jay Gatsby party, and a post you don’t want to miss!

 

The Great Gatsby‘, 2013. (C) Photo Credit: Warner Bros.